Welcome Guide (UEA)

Client: UEA
Project: Welcome Guide
Services: Design


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Communication that builds relationships

Following some brave strategic decisions, UEA cemented their position as a pioneering university with an ambition for brilliance. With this came a new visual approach to challenge sector convention and gain cut through in an increasingly competitive, but largely homogeneous, market.

The new look and feel was clean, bold and exciting, with prominence given to thought-provoking storytelling and intriguing content. Having worked with the University on an undergraduate recruitment campaign earlier in the year – a campaign that embodied their refreshed mission and outlook – UEA approached us to help them develop this style across publication portfolio, leading with the design of the New Students Handbook.

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