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Undergraduate campaign (University of East Anglia)

Client: University of East Anglia
Project: Undergraduate campaign


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Confidence that honours brilliance

University marketing has become more complex and challenging since the introduction of higher tuition fees. Expectations have increased among prospective students looking to maximise their ‘investment’.

Savvy students now want assurance that their university education will lead to a rewarding career and that their university takes its role in getting them to that point seriously. For this young and aspiring audience, it is important to know that inspiring and forward-thinking people are going to lead them there.

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