The Difference is AST (AST)

Client: AST
Project: The Difference is AST


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Simplicity that speaks volumes

When you’re approached to advertise something with a tangible and undeniable benefit it sometimes feels like you’ve struck gold. The only challenge in these instances, rather than carving a new positioning or tirelessly searching for new insight, is whether to be brave and bold enough to let the truth speak for itself.

That was the case when South African company AST approached us to develop a compelling trade advertising campaign. AST specialise in developing and manufacturing fire detection, protection and prevention products – products that can make the difference between a fire being fatal or extinguished.

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