McCarthys van livery (McCarthys)

Client: McCarthys
Project: McCarthys van livery


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Vans that become vital assets

We always find it astonishing when brands neglect to make use of the marketing opportunities right in front of them. Many spend a fortune on media but forget the powerful channels freely available to them that could be optimized. Think front-line staff, shop fronts, forecourts and vehicles. McCarthys, on the other hand, is a brand fully in the know, having built their brand on the back of their famous yellow vans.

A huge asset in their marketing armory, McCarthys’ vans were the first place we focused when the wholesale provider approached us in 2013 to look at developing a formal brand strategy. We quickly decided that the instantly recognisable yellow should inspire a broader visual identity.

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