Any business in the creative industry will feel an extra pressure when self- promoting. Not just because they are likely all perfectionists, but also due to the pressure of designing something that showcases their ability to design.
We know it ourselves: the burden of creating something that justly reflects our ability to do what we say we do weighs heavily on our shoulders. And for international Architects LSI it was similarly true. They had created a legacy of innovative and well-respected work and didn’t want their brand or marketing to undermine this.