Generation Inactive (ukactive)

Client: ukactive
Project: Generation Inactive


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Design that makes an impact

In an age when childhood inactivity is reaching epidemic levels, tangible solutions need to be widely communicated and engaged with by the nation. Recognising this, ukactive Kids – a collective responsible for children’s activity provision recommendations and research in the UK – commissioned its first formal report, ‘Generation Inactive’, and enlisted osbornenash’s help to bring its dramatic findings to life.

Having worked with ukactive on a number of projects we understood the power of their reports. We also appreciate the importance of impactful design when it comes to getting such publications seen and engaged with by influencers.

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