Branding (FW Properties)

Client: FW Properties
Project: Branding


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New developments that fulfil lifelong dreams

Buying a new build property is appealing on many levels. State-of-the-art materials, energy efficiency, no wear and tear, and bespoke fittings. But for people who rely on walking into a house to judge the ‘feeling’ they get, further convincing is often needed.

Property developers will always have a clear vision for the community they are building. From the the design and layout of every property, to the lives that will be lived there. A key job for them is to bring that vision to life and provide a way for those unconvinced prospective buyers to get that ‘feeling’.

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As experienced developers, FW Properties know this only too well. They understand the value of investing in compelling brands that bring their properties to life and selling an aspirational lifestyle that the purchaser wants to be part of. From the naming and logo to the colour palette, typography, photography and CGI style – every element needs to cohere in selling that vision.

This was the premise when two new residential developments from FW Properties needed a ‘brand’. Context is key to all FW Properties developments. They recognise that location and the surrounding environment form a strong part of a building’s identity. To that end, we sought to come up with names that reflected each development’s individual heritage and locality.

All Saints Meadow references a church in the village and the meadow that backs on to the development. The Hawthornes, meanwhile, was inspired by local mythology. In promotional materials for both, sophisticated and premium CGI and photography styles were used, showcasing the developments to the highest standard.

Supplementary, elegant colours were adopted and the brochures were printed on high quality stock with foil finishes, reflecting the vision of the lives that will be created in these two prestigious and desirable developments.

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