As a region, Norfolk has long suffered from seeing young, aspiring talent leave to pursue careers elsewhere, not realising the opportunities on their doorstep. Recognising this, Norfolk County Council enlisted our help to devise and launch an awareness campaign to promote the exciting prospects that exist within what they had identified as Norfolk’s six growth sectors.
Crucially, the campaign needed to engage with a young audience. Merely telling them about opportunities would make minimal impact. We needed a relevant platform that was easy to access and would get people fully immersed in thinking about their future.