Just had delivery of our very first project for ukactive!
The ‘Blueprint for an Active Britain’ report highlights the benefits of physical activity, the reasons for and how people can do more. Our role was twofold: firstly, to create a visual identity that worked alongside the main ukactive brand; and secondly, to present a report that was easy to consume with key recommendations highlighted, so they could be easily put into practice. The design harnessed an illustration style based on ‘blueprints’.
Being given the opportunity to conceptualise, design and print manage a project from start to finish is always fulfilling, especially when we have the privelige of seeing the finished product before anybody else! Thankfully, it looks great.