We’ve been working with Smithfield London for a few months now following a recommendation from Chilango. We kicked off the relationship by developing some strong, tongue-in-cheek A-boards for key products. These were a real success in communicating the brand outside of the restaurant and helped to increase sales and footfall. Since then, we’ve also developed a loyalty scheme, re-designed the menu listing and launched new products.
Their most recent product was launched last week. Smithfield wanted to introduce something substantial that people could buy for lunch with a £5 price point, and after the chicken, pork and beef varieties, we came up with the name ‘Barnyard Buns’. We marketed these on A boards outside the restaurant, and so far sales have been strong.