Norfolk County Council – PLUSBUS

February 2014

It’s been exciting to see our creative for the new Norfolk County Council PLUSBUS campaign being installed at Norwich train station today.

PLUSBUS is a travelcard that gives people unlimited bus travel to and from the rail station in 290 rail-served towns, including Norwich, when purchased with a train ticket. We’ve been working with NCC on an integrated campaign which will see PLUSBUS communicated across Norfolk with the objective of raising awareness and increasing ticket sales.

The visual identity we created uses strong graphics and a call to action which is consistent throughout all of the channels utilised, including online, social, email, outdoor and direct mail.

Badge-for-web bus-in-situ-for-web plus-bus-leaflet plus-bus-train-station-flat-graphic

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