Last week we had the pleasure of helping our client, Erben, at the London International Wine Fair. As industry leaders for closures, glass and machinery, Erben have been attending the show for many years. This year, they wanted to do things a little differently.
To maximise traffic to Erben’s stand we created a space that was clean, modern and enticing to visitors. With fewer products crowding the space, interactive marketing tools such as a large integrated video display were harnessed to bring to the brand to life.
The result was a seamless integration of product presentation and an interactive experience for interested buyers.
Stylish and comfortable seating adorned the space, encouraging visitors to take their time while discovering more about the brand.
All in all, an excellent day and a thoroughly successful event. Cheers!