Aramco is a Personal and Professional Development Conference for a large group of sponsored international student delegates who are with UEA for five weeks to develop skills for their undergraduate study and future employment with the sponsoring company. One of their ‘challenge weeks’ is all about brand experience, which osbornenash were invited to be part of.
The week involves theory, plenty of brand exposure and some master classes/guest workshops, one of which was a presentation based upon how a brand is executed from a brief that Carole and Holly gave to the students.
Holly then went on a Dragon’s Den-style panel and the students pitched their ideas to the team before a winner was announced. Holly said everyone did a great job and thoroughly enjoyed being part of the day.