News

Norwich Park & Ride Holdall Smartcard launch

March 2014

After winning the Norfolk County Council pitch at the start of the year, we can’t wait to see the work we’ve produced for Holdall delivered across Norwich today.

Holdall is the first smart card to be introduced onto Norwich buses and we’ve been hard at work over the past few months branding the project and then planning and delivering its launch campaign. From conceiving the original name ‘Holdall’ – a derivation of ‘one card holds all’ and play on the common travel bag name – and developing the brand identity, we then devised a launch campaign across Norfolk – planning and buying the media and delivery of all of the collateral.

Working closely with the marketing team at Norfolk County Council has proved invaluable – sharing expertise, knowledge and working through strategic plans together has led to a campaign that we are all excited to see travelling around Norwich!

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