Gold win at the Roses

May 2016

The hangovers may have passed, but the euphoria of winning our first prestigious The Drum Roses Creative Award certainly hasn’t!

We donned our finest glad-rags and set off for the swanky ceremony at the Mercure Manchester Piccadilly on 12th May, where we were awarded Gold in the hotly contested Corporate Identity category – beating international branding agency Elmwood, amongst others.

Our winning campaign was for Norwich-based D&F McCarthy, East Anglia’s leading supplier of fresh fruit and vegetables. ‘Pick Local’ is a subsidiary brand devised to satisfy the demand for locally sourced produce to the retail market. The ‘seal of approval’ we created is an approachable mark that gestures perfection in its pose and reveals an apple formed by negative space. Packaging is kept minimal to work in harmony with the simple labelling system. These combined evoke freshness, a reduced manufactured process and emphasise the provenance of the individual products.

In the organisers’ own words: ‘The Roses Creative Awards exist to give regional agencies the glory and their own voice among the London giants’. And with the judging panel including industry heavyweights such as Beri Cheetham, Executive Creative Director of Leo Burnett, and Bruce Duckworth, Head of Design at Turner Duckworth, it’s especially satisfying to have scooped Gold.

But the last word has to go to Martin McCarthy, director of D& F McCarthy:

Congratulations to the osbornenash team on a well deserved gold award…. The Pick Local ‘seal of approval’ perfectly met the brief we set the agency and it is wonderfully effective in its simplicity.

A big thank you to McCarthys for their valued support, and well done to all the team involved – in particular Neil Wright for his creative direction and Emilie Rayner for account managing the project. Here’s to the next Gold!

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