It’s certainly feeling Christmassy in our office today, as Flagship Group release their first interactive Christmas email. This is the first piece of work we’ve completed for Flagship, and the process was almost as warming as Christmas itself!
Working closely and collaboratively with Flagship to understand their recent brand update, we helped them develop a new visual style that encapsulates more of their personality and the commitment they have to what they do.
The animation needed to be simple (to work across different email clients) yet engaging. Working with local illustrator Daniel Long, we wanted to take recipients on a journey from being out in the community and back to people’s homes. The Christmas narrative features mini animations involving a Flagship member of staff and customer, demonstrating Flagship’s role helping people in need feel at home this Christmas.
Below is a taster of the email in video format – enjoy!