Rather than commiserate the fact that Chilango Islington had to close for refurbishment, we saw an opportunity to engage with Islington residents and increase social media activity for the brand.
Who wouldn’t want to win free burritos for a month? During building works, a Mexican themed hoarding that people could pose in front of was put up, and people were encouraged to post their photos on Twitter to win. Not only did the hoarding allow people to spread the Chilango love on social media, but enabled us to communicate key messages in a meaningful way.
The project was so successful that we’re already planning another one for the next restaurant opening.