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CH Circle Opportunities campaign

March 2014

8-column-eands-Leafletpages 8-column-eands-websiteWe’ve received some brilliant results after Circle Housing’s new, fully responsive website circleopportunities.org.uk went live, which we designed and built. Circle Housing approached us needing one central space for all regional offices to promote their

employment and skills initiative. The project needed to harness the power of the collective and the website therefore needed to inspire people to work together, connecting businesses and rallying residents, staff and supporters though a message that all audiences could get behind.

Alongside this we helped design and launch an integrated marketing campaign to drive traffic to the site and raise brand awareness for residents, staff and businesses (B2B and B2C).

The campaign has just achieved national newspaper coverage during National Apprenticeship Week and a 289% increase in social media reach and 113% increase in engagement. Giving the individual regional offices a voice on the site encouraged friendly competition that has resulted in rich and diverse content.