Following the success of Break charity’s previous two GoGo sculpture trails, we’re honoured to have been asked to brand GoGoHares ready for the 2018 trail which launched this week.
Our brief was to create something that had synergy with the Break visual identity, but identifiable in its own right too. With the success of the previous two trails behind us, and such good awareness of the GoGo brand now, we had the flexibility to take more of a visual departure from the previous GoGo logos to meet the client brief.
We’re looking forward to working on the rest of the project with the brilliant GoGoHares team! Hop hop hooray!