Break – GoGoDragons!

October 2015

Back after an amazing evening at the GoGoDragons! auction which made a whopping £369,500 for Break charity – and that’s with the money spinners and collection boxes still left to count!

Building on the incredible success of GoGoGorillas! in 2013, we were again asked to work with Break on the new visual identity for GoGoDragons!, a charity art trail of 83 beautifully painted dragons across the breadth of Norwich. As with the gorillas, our objective was to create a brand that would capture the essence of this massive community event and encourage and inspire people from all walks of life and ages to get involved – it’s been estimated that over 1 million adults and children took part in the trail.

Working closely with Break and their partners, we created a playful logo with a vibrant colour palette to match. Trail maps and guides were ‘scorched’ with dragon burn holes, and collection boxes, board games and a host of merchandise was developed, each adorned with the dynamic branding. After an incredibly successful campaign, we’re already looking forward to what next year will bring.


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