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borne™ – under a star

January 2017

 

The “Christmas card” brief is an annual conundrum for any creative agency. The challenge is to create something unique and fun while avoiding festive clichés and hackneyed concepts. Simplicity, at a time of year when everything else is heavily adorned, is often all that’s needed to stand out.

Knowing that we would be launching a new agency name early in 2017, we seized the opportunity to bid a subtle farewell to osbornenash – and tease our new moniker at the same time.

Printed on 350gsm Accent Smooth Black, a solitary silver star hovers above a foiled and embossed wordmark, heralding the birth of the new agency name: borne™. The star reappears inside, and copy rallying people to ‘follow us’ reinforces the Nativity story to generate excitement around our impending rebrand in the new year.

 

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