You’ll often hear us talking about some of our bigger strategic work, but every week is filled with an exciting mix of big and small projects. With every project, we get unreasonably excited when the finished article drops through our letter box. Our recent work with UEA’s Norwich Business School on their MBA brochure is a case in point. The brochure is part of a larger recruitment strategy, but is a vital tool for attracting the very best talent to their flagship MBA courses.
The finished design is bold and confident, with statistics taking centre stage alongside simple, metaphorical graphics. Page layouts are clean and simple, with a minimal monotone colour palette enhanced by a magenta accent. A mature and professional design for a discerning prospective audience.
Spot foil finishing on the front cover sets the tone for the brochure – and that of the university and course: unconventionally brilliant and refreshingly different.