It’s been an amazing year for us at borne, and we’ve been lucky enough to work with a group of clients whose organisations are thriving.
But at this time of year our thoughts turn to those less fortunate - which is why this Christmas we’re giving what we can to people who need it most.
We’ve made a Christmas gift of our time to a charity called Star Throwers and we’d love you to follow the story.
After a heavy storm, a boy walked along the beach throwing the stranded starfish back into the sea. A man watching shouted "There are too many of them - it won’t make any difference." But as the boy threw another starfish back into the sea, he smiled and replied, "It made a difference to that one!"
Founded by Dr. Henry Mannings, Star Throwers is a Wymondham-based charity that provides a host of support services to local people living and coping with cancer.
And, statistically speaking, that means most of us – sadly it’s all too common an occurrence, and so many of us are affected every year by cancer.
We are continually bowled over by the sheer humanity of Star Throwers.
They understand that whilst the fight against cancer is a huge and complicated journey, the ability to make a difference to an individual living with cancer today is a remarkable and powerful thing.
And whilst major advances in the fight against cancer may be made by major organisations, it is so often the local charities and providers of support that make the biggest day-to-day impact for patients and their families.
Sadly though for local charities, growing the reach of their impact, or indeed, maintaining their ability to provide those services, constantly hangs in the balance of funding.
Star Throwers rely entirely on donation to continue the care they provide – small funds that go towards the bare essentials, with no resources left at the end of the day to support raising their profile, driving donation, or connecting with audiences further afield.
We know that the skills and resources that we in the marketing community so often take for granted can be transformational for small charities, who very rarely have access to them.
Which is why over the course of the next 12 months we will be working with Star Throwers to do whatever we can to help. You’ll be able to follow the journey on these very pages, and we’ll give you updates on how we’re getting on together.
And who knows, there might come a time in 2018 where you can lend a hand.