What constitutes an organisation’s brand guidelines can vary, depending on what you value the most. The term might be thought of as a particular document type, or viewed as synonymous with publications such as style guides, brand standards and brand identity guides.
Here at borne, we’ve developed numerous brand guidelines for all kinds of organisations. These guidelines can be given to people both inside and outside your business to defining its reason for being, and make sure that everyone’s on the same page.
What to Include in Your Brand Guidelines
Working closely with key stakeholders, we define exactly what your organisation does, uncover its core values and personality, and determine what sets it apart from the competition. We identify the exact kind of language that should (and shouldn’t) be used across all channels of communication, both internally and externally.
We also establish things like standard colour palettes, up-to-date icons and logos, and which typeface(s) should be used – how, when, and where.
A Beautiful Document That Defines Who You Are
The final, beautifully designed brand guideline document is one that you will feel proud to hand to prospective clients, partners, and new hires alike. It will provide an at-a-glance summary of what makes your organisation special, but will also go into significant detail about your firm’s guiding principles, leaving no reader unsure as to who you are.
Contact us to get started on building your brand guidelines today.