B2B advertising is a very different animal to that of B2C, demanding a specific understanding of how business decisions are made between companies.
B2B ads must take into account the additional complexities relating to decision making, in which multiple stakeholders are often required to rubber stamp a decision. Buyers are more rational, and products are usually more complex.
An effective advertising campaign must also support long-term relationships, since buyers may – hopefully – wish to repeat orders later on.
Here at borne we have developed highly effective B2B advertising campaigns for public, private, and non-profit organisations of all sizes. We harness the full gamut of channels – from print to social media – but design and execute our campaigns in a way uniquely suited to the realm of B2B.
Contact borne to discuss your next B2B marketing campaign.